In a world where it is essential to be conscious of ecological footprints and environmental health, we found ourselves thinking about how to do our part within the Diamond and Jewellery industry. With that in mind, we have launched South Africa’s first earth-friendly diamond jewellery collection, LOVE EARTH. This beautifully crafted collection consists of LAB-grown diamonds from accredited suppliers, ensuring full disclosure surrounding the origin of the diamond and how it is made. By using responsibly sourced, recycled gold and platinum this collection provides an option of luxury, but through a more sustainable and environmentally conscious process. Not only is this collection affordable and earth-friendly, but it is also completely vegan. Each design is carefully crafted by our very own in-house goldsmiths, creating local employment opportunities whilst focusing on adding sustainable products to our inventory. Grand Diamonds is the forerunner for LAB-grown diamonds in the South African jewellery market and each diamond is certified to authenticate and trace the recycled materials to ensure full supply chain traceability. Our exclusive Love Earth Collection is dedicated to our precious planet and its people.